AD BLACK SEA 2024 SHORTLIST
Advertising Campaigns
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | SINGLE CHANNEL CAMPAIGNS
Emergency SIM | GForce/Grey ( Kazakhstan ) | SINGLE CHANNEL CAMPAIGNS
REMARKABLE READINGS | Mari Sukhishvili ( Georgia ) | SINGLE CHANNEL CAMPAIGNS
Summer is coming! | Windfor’s Tbilisi ( Georgia ) | INTEGRATED ADVERTISING CAMPAIGNS
Together We Win | Playmakers ( Georgia ) | INTEGRATED ADVERTISING CAMPAIGNS
Share Planica 2024 | McCann Ljubljana ( Slovenia ) | INTEGRATED ADVERTISING CAMPAIGNS
Klek Shot | Next DC ( Bulgaria ) | PROMOTION & ACTIVATION CAMPAIGNS
The Lost Сomment | SEED ( Kazakhstan ) | PROMOTION & ACTIVATION CAMPAIGNS
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | PR CAMPAIGNS
A Like-New Collection | FCB ARTGROUP Tbilisi ( Georgia ) | PR CAMPAIGNS
Mosaicvertising | LOKALS CENTRAL ASIA ( Uzbekistan ) | PR CAMPAIGNS
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | PR CAMPAIGNS
Alta - Newyearspaper | Project Lab ( Georgia ) | DIRECT MARKETING CAMPAIGNS
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | DIRECT MARKETING CAMPAIGNS
Emergency SIM | GForce/Grey ( Kazakhstan ) | DIRECT MARKETING CAMPAIGNS
Lullabies with a Ukrainian soul | MOKO Digital ( Ukraine ) | AUDIO & RADIO
Georgian Flag of Europe | Holy Motors ( Georgia ) | SELF PROMOTION
My Home Is Your Home | Holy Motors ( Georgia ) | SELF PROMOTION
Brand Experience & Activation
Emergency SIM | GForce/Grey ( Kazakhstan ) | CONSUMER SERVICES & B2B
Tracks of Extinction | proof. ( Bulgaria ) | LIVE BRAND EXPERIENCE OR ACTIVATION
Silent Valentine’s Date | McCann Almaty ( Kazakhstan ) | LIVE BRAND EXPERIENCE OR ACTIVATION
Football field of opportunities | SEED ( Kazakhstan ) | GUERILLA MARKETING & STUNTS
The Kind Fuel | I AM IDEA ( Ukraine ) | SPONSORSHIP & BRAND PARTNERSHIP
Georgia In [Uni]Form | JWT Metro ( Georgia ) | SPONSORSHIP & BRAND PARTNERSHIP
The Voice of Georgia | Bank of Georgia ( Georgia ) | SPONSORSHIP & BRAND PARTNERSHIP
Same same, but different | A. Tsitskishvili +VAT ( Georgia ) | LAUNCH / RE-LAUNCH
The Advanced Protector | &play studio ( Bulgaria ) | GAMING-LED BRAND EXPERIENCE
OTHER UNIVERSE - GAMIFICATION | REDBERRY ( Georgia ) | GAMING-LED BRAND EXPERIENCE
Creative Effectiveness
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | CREATIVE EFFECTIVENESS FOR GOOD
White Suits Girls | Endorphin ( Azerbaijan ) | CREATIVE EFFECTIVENESS FOR GOOD
Cool Store | Synthesis agency ( Uzbekistan ) | CREATIVE EFFECTIVENESS
Mission Passed | Kraken ( Georgia ) | CREATIVE EFFECTIVENESS
The 6500 Stadium | proof. ( Bulgaria ) | CREATIVE EFFECTIVENESS FOR GOOD
Plastic Junk Car | Leavingstone ( Georgia ) | CREATIVE EFFECTIVENESS FOR GOOD
Creative Strategy
Summer is coming! | Windfor’s Tbilisi ( Georgia ) | AUDIENCE INSIGHT
Survived parcels | Gusev Art Lab ( Ukraine ) | CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | PRODUCTS / SERVICES
Mosaicvertising | LOKALS CENTRAL ASIA ( Uzbekistan ) | PR CAMPAIGNS
Share Planica 2024 | McCann Ljubljana ( Slovenia ) | CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Cool Store | Synthesis agency ( Uzbekistan ) | MARKET DISRUPTION
Same same, but different | A. Tsitskishvili +VAT ( Georgia ) | EXPERIENCE & RELATIONSHIP MODELS
Design & Branding
Viva Telecommunications | formascope agency ( Armenia ) | CORPORATE & BRAND IDENTITY
Honey Cafe Rebranding | [isdgroup] ( Ukraine ) | CORPORATE & BRAND IDENTITY
Out of the Box Wine | Playmakers ( Georgia ) | CORPORATE & BRAND IDENTITY
Talisman Callsigns | Saatchi & Saatchi Ukraine ( Ukraine ) | CORPORATE & BRAND IDENTITY
Together We Win | Playmakers ( Georgia ) | CORPORATE & BRAND IDENTITY
On the Wings of Art | &play studio ( Bulgaria ) | DATA VISUALISATION
Red dragon's power | FCB ARTGROUP Almaty ( Kazakhstan ) | PROMOTIONAL ITEM DESIGN & DM-MATERIALS/ORIGINAL BUSINESS GIFTS
REMARKABLE READINGS | Mari Sukhishvili ( Georgia ) | PROMOTIONAL PRINTED MEDIA
Red dragon's power | FCB ARTGROUP Almaty ( Kazakhstan ) | PROMOTIONAL PRINTED MEDIA
TANBING Coffee | formascope agency ( Armenia ) | PACKAGING
MEYVİ SPIRITS REBRANDING | Mariya Seilova ( Kazakhstan ) | PACKAGING
HONEY | [isdgroup] ( Ukraine ) | PACKAGING
Out of the Box Wine | Playmakers ( Georgia ) | PACKAGING
Georgian Flag of Europe | Holy Motors ( Georgia ) | SELF PROMOTION
My Home Is Your Home | Holy Motors ( Georgia ) | SELF PROMOTION
Digital & Mobile
Summer is coming! | Windfor’s Tbilisi ( Georgia ) | OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | SOCIAL PLATFORMS
Summer is coming! | Windfor’s Tbilisi ( Georgia ) | SOCIAL PLATFORMS
UNMUTE THE PUBERTY | [isdgroup] ( Ukraine ) | HEALTH & WELLBEING
Film
WRONG GIFT | JWT Metro ( Georgia ) | CONSUMER SERVICES & B2B
Katheti - Wine memories | Metro Production ( Georgia ) | TRAVEL, LEISURE, ENTERTAINMENT, HORECA
Unhidden Nation | Stargazer ( Uzbekistan ) | ONLINE FILM
House of Fears | JWT Metro ( Georgia ) | ONLINE FILM
ARMY+ | [isdgroup] ( Ukraine ) | ONLINE FILM
JOZE: The Optimistic Giraffe | JWT Metro ( Georgia ) | ONLINE FILM
Charchamang (Don't get tired) | Synthesis agency ( Uzbekistan ) | TV & CINEMA
SHE CAN | FCB ARTGROUP Almaty ( Kazakhstan ) | TACTICAL
Summer is coming! | Windfor’s Tbilisi ( Georgia ) | TACTICAL
The First Day, The Independence Day | Playmakers ( Georgia ) | TACTICAL
Where do Cyclamens Come From? | Playmakers ( Georgia ) | TACTICAL
Film Craft
The First Speech | Metro Production ( Georgia ) | DIRECTION
“Was not brought by the wind, to let it be blown away” | ADVAN PRODUCTION ( Georgia ) | CINEMATOGRAPHY
NONEXISTER - Storm | Metro Production ( Georgia ) | CINEMATOGRAPHY
The Race Never Stops | GARNAMATAC ( Georgia ) | ANIMATION
SpongeBob Reimagined | GARNAMATAC ( Georgia ) | ANIMATION
UNMUTE THE PUBERTY | [isdgroup] ( Ukraine ) | ANIMATION
Anything Your Heart Desires | Windfor’s Tbilisi ( Georgia ) | VISUAL EFFECTS
JOZE: The Optimistic Giraffe | JWT Metro ( Georgia ) | VISUAL EFFECTS
The Race Never Stops | GARNAMATAC ( Georgia ) | PRODUCTION DESIGN / ART DIRECTION
The Call of Travel | SEED ( Kazakhstan ) | PRODUCTION DESIGN / ART DIRECTION
The First Speech | Metro Production ( Georgia ) | PRODUCTION DESIGN / ART DIRECTION
House of Fears | JWT Metro ( Georgia ) | PRODUCTION DESIGN / ART DIRECTION
Best Wishes | Bank of Georgia ( Georgia ) | PRODUCTION DESIGN / ART DIRECTION
Max.95 - ERC721 | Metro Production ( Georgia ) | PRODUCTION DESIGN / ART DIRECTION
Charchamang (Don't get tired) | Synthesis agency ( Uzbekistan ) | EDITING
Media
This Is The Way | Endorphin ( Azerbaijan ) | USE OF PRINT AND OUTDOOR
Mosaicvertising | LOKALS CENTRAL ASIA ( Uzbekistan ) | USE OF PRINT AND OUTDOOR
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
Mosaicvertising | LOKALS CENTRAL ASIA ( Uzbekistan ) | USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
Ukraine’s Ode to Dignity | Publicis Ukraine ( Ukraine ) | USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
The Voice of Georgia | Bank of Georgia ( Georgia ) | USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
Alta - Newyearspaper | Project Lab ( Georgia ) | USE OF NON-TRADITIONAL AND AMBIENT MEDIA
Ukraine’s Ode to Dignity | Publicis Ukraine ( Ukraine ) | USE OF NON-TRADITIONAL AND AMBIENT MEDIA
Emergency SIM | GForce/Grey ( Kazakhstan ) | USE OF NON-TRADITIONAL AND AMBIENT MEDIA
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | TARGET AUDIENCE REACH IN MEDIA CAMPAIGN
Alta - Newyearspaper | Project Lab ( Georgia ) | DIRECT
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | DIRECT
We Are Here | Holy Motors ( Georgia ) | ENTERTAINMENT
REMARKABLE READINGS | Mari Sukhishvili ( Georgia ) | USE OF INFLUENCERS
Print & Publishing
Georgian Flag of Europe | Holy Motors ( Georgia ) | SELF PROMOTION
Out of Home
Emergency SIM | GForce/Grey ( Kazakhstan ) | CONSUMER SERVICES & B2B
My Home Is Your Home | Holy Motors ( Georgia ) | SELF PROMOTION
Mosaicvertising | LOKALS CENTRAL ASIA ( Uzbekistan ) | INNOVATION IN OUTDOOR
The Gameroom City | Kraken ( Georgia ) | INNOVATION IN OUTDOOR
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | INNOVATION IN OUTDOOR
Emergency SIM | GForce/Grey ( Kazakhstan ) | EXPERIENTIAL
The Gameroom City | Kraken ( Georgia ) | EXPERIENTIAL
Sustainable Development Goals
The National Sport of Kazakhstan | GForce/Grey ( Kazakhstan ) | PEOPLE
Minefield Honey Project | Saatchi & Saatchi Ukraine ( Ukraine ) | PEACE
REMARKABLE READINGS | Mari Sukhishvili ( Georgia ) | PEOPLE
See Beyond | We Digital ( Uzbekistan ) | PEOPLE
Visual Craft
Inside Skincare Lab | formascope agency ( Armenia ) | ART DIRECTION
OTHER UNIVERSE - GAMIFICATION | REDBERRY ( Georgia ) | ART DIRECTION
Anything Your Heart Desires | Windfor’s Tbilisi ( Georgia ) | ART DIRECTION
Relationships Without Illusions | KYIFORNIA ( Ukraine ) | ILLUSTRATION
THE WORLD'S FIRST OFFICIAL AI STAMP | REDBERRY ( Georgia ) | ILLUSTRATION
OTHER UNIVERSE - GAMIFICATION | REDBERRY ( Georgia ) | ILLUSTRATION
Young Creative 2024 Powered by TBC
Beka Matiashvili | Creative Copywriter, Redberry
Luka Chkhaberidze | Creative / Content Creator, Windfor's
Shako Bregadze | Creative Director, PBD Agency