We’re proud to share that our Grand Prix winner “Birds Never Forget To Fly” has repeated its success in Barcelona at the ADCE Festival.

Playmakers Agency and PSP took home the festival’s main prize, plus 2 Golds, 1 Silver, and the European Star – Johannes Newrkla Award - a recognition given to ideas that stand for diversity, inclusion, freedom, justice and peace.

In the official newsletter of ADCE Festival, we read: “Georgia is facing one of its most challenging moments, with citizens protesting government decisions seen as threatening freedom and the country’s European path, while 67 political prisoners - including a renowned film director and a beloved young actor - remain behind bars.” This is exactly why this award matters not only for the winning agency or the client, but also for the whole industry here in Georgia. At a moment when freedom of speech is under pressure and creative voices are being pushed back, recognition on stages like ADCE carries a different weight. It’s not just an award - it’s a reminder of why creative resistance matters.

The campaign highlights this reality by creating a film directed and narrated from prison, crafted through letters, phone calls, and storyboards drawn in a cell, using a subjective camera and voice recordings to bring the imprisoned lead to life. By giving these artists a chance to reclaim their craft, even in confinement, the campaign became a powerful statement about resilience and freedom, sparking national discussion, surpassing 10 million views despite bans on pro-government channels, and emerging as a symbol of hope.

PSP, a brand known for supporting people in difficult times, chose to mark Independence Day not with a celebratory message but with a bold, honest stand for freedom when it matters most.

All Awards from ADCE for Ad Black Sea Winners:

“Birds Never Forget To Fly”

Agency: Playmakers with Enkeny Films and Heima Production
Client: PSP
GRAND PRIX
European Star - Johannes Newrkla Award
GOLD in Film & Audio | TV / Cinema Commercials
GOLD in Brand Experience | Creative Effectiveness
SILVER in Film & Audio

“Accused of Truth”

Agency: Supermarket
Client: Batumelebi/Netgazeti
BRONZE | Design | Editorial Design

“Stubborn Nation”

Agency: Playmakers
Client: TBC Bank
BRONZE | Integrated & Innovation