The Art Directors Club of Europe (ADCE) has reached an agreement with The One Club for Creativity (TOCC) to merge and become part of its structure, and thus be able to grow and promote European creativity beyond the continent.

One of the first benefits for ADCE will be the incorporation of ADCE Award winners into The One Club Global Creative Rankings, making it the industry’s foremost global ranking of agencies, brands, work, and creative professionals. Points accrued by ADCE Awards winners will gain them visibility and prestige around the world, and also now count towards global totals for network and holding company rankings. Additionally, ADCE will be able to expand the reach of some of its successful programs, such as Creative Express and Agency Exchange, by taking them to the United States, Asia and other regions.

“As a strong believer in the power of togetherness and diversity - which is embedded in the DNA of Europe - I am more than excited about giving European creativity an even more prominent global stage through this amazing new partnership with The One Club” - said Alexander Schill, ADCE president, - “It has never been more important to consolidate our creative forces in order to drive change and celebrate our differences.”

What does this news mean for the Ad Black Sea participants? Since shortlisted and winning Ad Black Sea works from Georgia, Armenia and Azerbaijan will now have the right to enter the ADCE awards, success at ABS means expanding your reach to the global creative community across 74 countries, and a chance to be integrated into The One Club’s Global Creative Rankings.

Hope this gives you extra motivation to start polishing off those submissions - as we will be announcing the call for entries soon!