Ad Black Sea 2023 Winners
A - Advertising Campaigns
GOLD:
White Suits Girls - Endorphin (Azerbaijan) - PR CAMPAIGNS
The unavailable sweater - SEED (Kazakhstan) - PR CAMPAIGNS
BRONZE:
White Suits Girls - Endorphin (Azerbaijan) - INTEGRATED ADVERTISING CAMPAIGNS
The unavailable sweater - SEED (Kazakhstan) - INTEGRATED ADVERTISING CAMPAIGNS
SHORTLIS:
RAVI - Leavingstone (Georgia) - SINGLE CHANNEL CAMPAIGNS
Plastic Junk Car - Leavingstone (Georgia) - PROMOTION & ACTIVATION CAMPAIGNS
B - Brand Experience & Activation
GOLD:
Kazakh buy-book - GForce/Grey (Kazakhstan) - CONSUMER SERVICES & B2B
SILVER:
In Search of Uzbek Identity - We Digital (Uzbekistan) - CONSUMER SERVICES & B2B
The unavailable sweater - SEED (Kazakhstan) - GUERILLA MARKETING & STUNTS
Fruits of Heroism - Leavingstone (Georgia) - LAUNCH / RE-LAUNCH
SHORTLIS:
Halloween McNightmare - Windfor’s Tbilisi (Georgia) - FMCG
The Puma Walk - MSL The Practice (Romania) - LIVE BRAND EXPERIENCE OR ACTIVATION
The Smellmeter - &play studio (Bulgaria) - GAMING-LED BRAND EXPERIENCE
C - Creative Effectiveness
GOLD:
#flutwein - Our Worst Vintage - White Rabbit Budapest (Hungary) - Creative Effectiveness for Good
SILVER:
I AM GEORGIA - Windfor’s Tbilisi (Georgia) - Creative Effectiveness
SHORTLIS:
The unavailable sweater - SEED (Kazakhstan) - Creative Effectiveness for Good
D - Creative Strategy
GOLD:
Women Who Don't Exist - watergunz (Georgia) - AUDIENCE INSIGHT
SILVER:
White Suits Girls - Endorphin (Azerbaijan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Liquid Myth - Leavingstone (Georgia) - BRAND STRATEGY
I AM GEORGIA - Windfor’s Tbilisi (Georgia) - BRAND STRATEGY
BRONZE:
Breaking The Ads - Endorphin (Azerbaijan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
In Search of Uzbek Identity - We Digital (Uzbekistan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Fruits of Heroism - Leavingstone (Georgia) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Spend Your Time For Yourself - VELI.store (Georgia) - MARKET DISRUPTION
How to make a rally poster - FCB ARTGROUP Almaty (Kazakhstan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
SHORTLIS:
In Search of Uzbek Identity - We Digital (Uzbekistan) - AUDIENCE INSIGHT
Not only the 8th of march - Synthesis agency (Uzbekistan) - AUDIENCE INSIGHT
Kazakh buy-book - GForce/Grey (Kazakhstan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Not only the 8th of march - Synthesis agency (Uzbekistan) - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
JUST LIKE YOU - BBDO CA (Kazakhstan) - MARKET DISRUPTION
BUSINESS MANAGER - CONDUCT YOUR BUSINESS YOURSELF - Bank of Georgia (Georgia) - PRODUCTS / SERVICES
JUST LIKE YOU - BBDO CA (Kazakhstan) - BRAND STRATEGY
Halloween McNightmare - Windfor’s Tbilisi (Georgia) - TACTICAL
How to make a rally poster - FCB ARTGROUP Almaty (Kazakhstan) - TACTICAL
E - Design & Branding
SILVER:
Ootelie artisan sourdough bakery - formascope agency (Armenia) - CORPORATE & BRAND IDENTITY
The Puma Walk - MSL The Practice (Romania) - SPATIAL: INSTALLATIONS / SETS & STAGES
BRONZE:
less platform - formascope agency (Armenia) - CORPORATE & BRAND IDENTITY
POSTCARDS FROM UKRAINE - KYIFORNIA (Ukraine) - PROMOTIONAL PRINTED MEDIA
Prawtein raw pet food - formascope agency (Armenia) - PACKAGING
SHORTLIS:
Mandatoy Labels - Adjara Group Holding (Georgia) - PACKAGING
The Metavisual - &play studio (Bulgaria) - INNOVATION IN DESIGN
F -Digital & Mobile
SILVER:
In Search of Uzbek Identity - We Digital (Uzbekistan) - CONSUMER SERVICES & B2B
In Search of Uzbek Identity - We Digital (Uzbekistan) - SEARCH & DISPLAY
BRONZE:
In Search of Uzbek Identity - We Digital (Uzbekistan) - USER PARTICIPATION
Halloween McNightmare - Windfor’s Tbilisi (Georgia) - USER PARTICIPATION
Spend Your Time For Yourself - VELI.store (Georgia) - USE OF DATA
SHORTLIS:
Halloween McNightmare - Windfor’s Tbilisi (Georgia) - FMCG
G - Film
BRONZE:
Keep the History, Make the History - Cheil Wordwide Kazakhstan (Kazakhstan) - OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
The Podcast of Small Things - JWT Metro (Georgia) - INNOVATION IN FILM
Cuckoo Clock - A Christmas Story - JWT Metro (Georgia) - ONLINE FILM
Dark Mode - Movie Theatre - JWT Metro (Georgia) - ONLINE FILM
Amboli - Mission Passed - Kraken (Georgia) - ONLINE FILM
Contact: The Story Of Uncle Salman, A Man Who Met Aliens - Endorphin (Azerbaijan) - ONLINE FILM
White Suits Girls - Endorphin (Azerbaijan) - TV & CINEMA
SHORTLIS:
LG Service – The Most Reliable Tutorial - SEED (Kazakhstan) - ONLINE FILM
Nini Nutsubidze & Gori’s Women Chamber Choir - JWT Metro (Georgia) - MUSIC VIDEO
H - Film Craft
GOLD:
One Day in Summer - Enkeny Films (Georgia) - CINEMATOGRAPHY
Flags United - JWT Metro (Georgia) - EDITING
SILVER:
Keep the History, Make the History - Cheil Wordwide Kazakhstan (Kazakhstan) - CINEMATOGRAPHY
BRONZE:
Liquid Myth - Leavingstone (Georgia) - DIRECTION
Keep the History, Make the History - Cheil Wordwide Kazakhstan (Kazakhstan) - DIRECTION
Liquid Myth - Leavingstone (Georgia) - CINEMATOGRAPHY
Never Too Late - JWT Metro (Georgia) - CINEMATOGRAPHY
Stumari - A Georgian Word for Guests - JWT Metro (Georgia) - CINEMATOGRAPHY
Sound to see. Color to hear - Cheil Wordwide Kazakhstan (Kazakhstan) - CINEMATOGRAPHY
TAG Heuer Holiday Season - GARNAMATAC (Georgia) - ANIMATION
Amboli - Mission Passed - Kraken (Georgia) - PRODUCTION DESIGN / ART DIRECTION
SHORTLIS:
You're Not Alone On The Roads - Lounge Group (Hungary) - DIRECTION
Charchamang - Don't get tired - Synthesis agency (Uzbekistan) - CINEMATOGRAPHY
Charchamang - Don't get tired - Synthesis agency (Uzbekistan) - USE OF MUSIC
Kazakh Fried Chicken KFC x Yenlik - SEED (Kazakhstan) - USE OF MUSIC
Nothing Unnerving - HOLMES&WATSON (Georgia) - ANIMATION
Liquid Myth - Leavingstone (Georgia) - VISUAL EFFECTS
Nothing Unnerving - HOLMES&WATSON (Georgia) - VISUAL EFFECTS
Once Upon a Time - Hans & Gruber (Georgia) - PRODUCTION DESIGN / ART DIRECTION
Home - A Magnificent Work of Art - JWT Metro (Georgia) - PRODUCTION DESIGN / ART DIRECTION
Keep the History, Make the History - Cheil Wordwide Kazakhstan (Kazakhstan) - PRODUCTION DESIGN / ART DIRECTION
TAG Heuer Holiday Season - GARNAMATAC (Georgia) - PRODUCTION DESIGN / ART DIRECTION
I - Media
SILVER:
Not only the 8th of march - Synthesis agency (Uzbekistan) - USE OF TV & OTHER SCREENS, RADIO & AUDIO PLATFORMS
Women who don't exist - watergunz (Georgia) - USE OF NON-TRADITIONAL AND AMBIENT MEDIA
LG Service – The Most Reliable Tutorial - SEED (Kazakhstan) - TARGET AUDIENCE REACH IN MEDIA CAMPAIGN
BRONZE:
LG Service – The Most Reliable Tutorial - SEED (Kazakhstan) - USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
In Search of Uzbek Identity - We Digital (Uzbekistan) - USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
Women who don't exist - watergunz (Georgia) - TARGET AUDIENCE REACH IN MEDIA CAMPAIGN
POSTCARDS FROM UKRAINE - KYIFORNIA (Ukraine) - USE OF INFLUENCERS
SHORTLIS:
Halloween McNightmare - Windfor’s (Georgia) - USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
J - Print & Publishing
No Shortlist
K - Out of Home
SHORTLIST:
The Puma Walk - MSL The Practice (Romania) - EXPERIENTIAL
L - Sustainable Development Goals
GOLD:
Women who don't exist - watergunz (Georgia) - PEOPLE
SILVER:
White Suits Girls - Endorphin (Azerbaijan) - PEOPLE
Fruits of Heroism - Leavingstone (Georgia) - PEOPLE
Plastic Junk Car - Leavingstone (Georgia) - PLANET
BRONZE:
Breaking The Ads - Endorphin (Azerbaijan) - PEOPLE
SHORTLIS:
How to make a rally poster - FCB ARTGROUP Almaty (Kazakhstan) - PEOPLE
Not only the 8th of march - Synthesis agency (Uzbekistan) - PEOPLE
The unavailable sweater - SEED (Kazakhstan) - PLANET
POSTCARDS FROM UKRAINE - KYIFORNIA (Ukraine) - PEACE
M - Visual Craft
GOLD:
OSKI gin - formascope agency (Armenia) - ART DIRECTION
Young Creative 2023 Powered by TBC
Winner:
Lasha D. Kotori - Creative Director at Leavingstone, Entry: Plastic Junk Car
Runners-up:
Ekaterine Tkeshelashvili - Copywriter at Kraken, Entry: Amboli Mission Passed
Luka Mosiashvili - Junior Graphic Designer / Film Editor, Entry: Flags United