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IMPACT

Creative Effectiveness, Creative Strategy, Sustainable Development Goals
Anno Gogichadze

Anno Gogichadze

CMO, PSP

Anno Gogichadze is the Chief Marketing Officer of PSP, Georgia’s leading pharmacy retail chain, where she has played a defining role in shaping bold, culturally resonant marketing initiatives that deliver real impact.

In 2026, she was awarded the CMO Pencil - Creative Marketer Award by The One Show, The One Club for Creativity, recognising her creative leadership and commitment to brand bravery. During her time leading marketing at PSP, the brand’s campaigns have earned more than 50 awards and multiple Grand Prix titles at global creativity festivals, establishing PSP as one of the most awarded and internationally recognised brands in the region. In The One Club’s International Creative Rankings 2025, PSP was ranked #18 among global brands.

She has served as a jury member for Cannes Young Lions Georgia and, throughout her 20-year career in marketing and communications, has built expertise across creative agencies, global brand campaigns, public sector transformation projects, and brand development initiatives in multiple industries.

Alongside her corporate career, Anno holds an MSc in Marketing from the University of Liverpool. She has taught across different universities, created the Bachelor’s Program in Marketing at Business and Technology University in Georgia, and authored scientific publications and book chapters, including work published by Springer, focused on marketing, consumer behaviour, digital transformation, and CSR.