Momchil Zakhariev is a Creative Director with over 18 years of experience — from starting as a copywriter at Ogilvy to leading Next DC, an independent international creative agency. No matter what he does, Momchil usually ends up working on campaigns for alcohol brands or football (often both). His team has been recognised at D&AD, Webby, Golden Drum, ADCE, Effie and others. Momchil is always with his dog Maeby — even in jury photos.