Giorgi Tabatadze is a brand strategist and co-founder of Supermarket, a Tbilisi-based creative agency aiming to reimagine what a new-era creative shop looks like.

With over 12 years of experience across advertising, entrepreneurship, and business strategy, he has helped define and refine brand direction for some of Georgia’s most established businesses. He previously co-founded +VAT, a subscription-based consultancy that acted as an embedded strategy partner for in-house teams.

Beyond agencies, Giorgi has also built brands from the ground up - most notably 

Jujuna

, a wine label that brought a contemporary voice to Georgia’s oldest tradition and now ships internationally.