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IMPACT

Creative Effectiveness, Creative Strategy, Sustainable Development Goals
Alexander Smirnov

Alexander Smirnov

Partner/Сo-founder, Tabasco (Ukraine)

Alexander is the partner and co-founder of TABASCO. Ex-President of the Club of Ukrainian Art Directors.

He had managed the creative advertising for the launch of Vodafone in Ukraine; and is the author of creative strategies and campaigns for Credit Agricole Group, Alfa Bank, Kernel, Philip Morris, DeltaMedical, Ferrero, Hyundai, Henkel and many others.

His patriotic campaign “The Victory day” was named “a masterpiece of social advertising” and got the highest award of the Ukrainian market – the Grand Prix of the Effie Awards.

For significant personal contribution to the development of the volunteer movement, the creation, and development of social projects for the Armed Forces of Ukraine, strengthening the defense capacity of the state, he was awarded the Diploma of the Verkhovna Rada of Ukraine.

He received personal gratitude from the President’s of Ukraine authorized agent on Crimean Tatar people issues Mustafa Dzhemilev for preparing a campaign dedicated to Crimean Tatar human rights activist Ervin Ibrahimov.

He got a Charter for significant personal contribution to increasing prestige of the Ukrainian army and service in the Land Army of the Ukrainian Armed Forces, a medal from the Ministry of Defense "with the assistance of the Armed Forces" and the order "For Merit" of the 3rd degree from the President of Ukraine.