Koka Kamushadze is Founder and Managing Partner of Playmakers, an independent creative agency in Tbilisi, Georgia. A former marketer and business professional with 15 years of industry experience, he now leads an internationally awarded creative agency recognized by Cannes Lions, Clio Awards, The One Show, Epica Awards, and ADCE, including the ADCE Grand Prix and European Star Award, as well as Grand Prix honors at Ad Black Sea and the Kyiv International Festival of Advertising. Koka is also the author of two novels.