Farah, 32, is Executive Creative Director at McCann Paris, with over 14 years of international experience across BBDO, Ogilvy, and R/GA in Beirut, Tokyo, Berlin, and New York. His work spans global brands and purpose-driven ideas that resonate beyond advertising.

A two-time Cannes Lions Grand Prix winner, Farah helped shape acclaimed campaigns including The Bread Exam and The Final Copy of Ilon Specht, and is the creator of the pop culture phenomenon #Optink. His work blends cultural relevance with meaningful impact and has been recognized at major international festivals. He has been ranked among the world’s top creatives across the Cannes Lions Rankings, D&AD, The One Show, and The Drum World Creative Rankings.

At McCann Paris, he leads creative excellence across the agency, contributing to its position as one of France’s top-performing offices. Farah believes in bold ideas that move culture forward and create real change.