After trialing all the jobs at Heimat Berlin while studying for her business master, Nina started her career as a concept developer for interactive projects at Sony Europe before joining DDB Berlin as a copywriter. Six years and a considerable collection of the usual industry awards later, she moved to London to become part of the editorial team at ASOS. Next she opened the British fashion retailer’s Berlin office and headed up their content and social media teams until 2019. After a brief intermezzo in AR creation and becoming an accidental micro-influencer to Chinese teenagers during the pandemic, she joined Serviceplan in 2021.