Mariam Mikelashvili is a branding and marketing communications specialist, with 10-years experience of working in creative agencies, now serving as a brand marketing lead at TBC Bank. Before that role at TBC, she’s been specializing in GenZ focused product and brand communications. She believes that youth has an immense power to transform the modern world into a better place.  Campaigns she’s worked for as a creative strategist, have received several awards, including Clio Awards, KIAF and ABS.