Ravid is a structured creative thinking trainer in the field of brand communications, working with numerous advertising agencies and brands around the world. He is a former advertising professional with a rich background in both strategic planning and creative development roles, helping him gain a unique perspective about creative thinking. He is a frequent speaker at advertising conferences and festivals, including recurring appearances at the prestigious Cannes Lions festival. 51 Cannes Lions, including 3 Grand Prix, have been awarded to work created by Mindscapes trained agencies, using their structured creative thinking tools.