Henrietta is Board Account Director at AMV BBDO leading the global Essity FemCare Business, inspiring the team to drive purposeful behavioral change through brilliant, effective creative. Henrietta has a proven track record of leading pieces of business, driving world class strategic thinking and delivering ground-breaking, award-winning and effective creative work across top creative agencies. Henrietta also leads the inclusion consultancy, AMVxOpen, to develop inclusive solutions for businesses to attract and serve more people.

Henrietta's session at Ad Black Sea will be powered by UN Women.