Tanja Grubner is the global innovation, brand and communications director of the feminine care category at Essity (a leading global health & hygiene company dedicated to Breaking Barriers to Well-being) and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands Libresse/Bodyform are part of the advertising archives of MoMA and the Louvre, and have received over 400 awards to date (incl. Cannes Lions Grandprix for Glass, Titanium, Film, Strategy Lions, D&AD black pencil of the decade, APG Grandprix for creative strategy and WARC Grandprix for effective use of brand purpose). In her current role, she redefined the global brand positioning, disrupting the feminine care category forever. The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories, #painstories and #periodsomnia tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal. Libresse/Bodyform are not only the fastest growing femcare brands globally but are also cited among the top five most creative brands in the world (WARC 2019, 2020, 2021). That's bloody lovely but even better, it's improving millions of woman+ lives worldwide. In the last 20 years, she’s lived across 3 continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, sustainability but above all the consumer in mind.

Tanja's session at Ad Black Sea will be powered by UN Women.