Misho is a full-time self-employed content creator specializing in the renovation and household items industry. Through his work, he collaborates with both global brands and independent craftsmen, emerging startups, and local businesses, creating content that connects products with real-life experiences and audiences.

His work sits at the intersection of content creation, home improvement, and brand communication, giving him a perspective that spans both established international companies and smaller, independent businesses. He is particularly interested in showcasing practical products, creative solutions, and the people behind them in an engaging and accessible way.