Basto is an inescapable presence in Georgia’s digital landscape. As the founder of the YouTube League and Kick-Off, the country’s top influencer football tournaments, he knows how to mix sports, trends, and storytelling in ways that truly connect with his community. A close friend of Setanta Sports, Basto has traveled with the brand from a modest van across Eastern Europe to exclusive experiences in Paris, sharing behind-the-scenes moments that make content real, memorable, and viral.