Sandro as Head of Content at Setanta Sports, juggles the serious business of sports media - managing multi-country broadcast operations, securing top-tier rights, and making sure that one goal hits your feed in seconds. He oversees a 14-country ecosystem spanning the Top 5 European Football Leagues, UFC, Wimbledon, Formula 1, and more. For Sandro, rights aren’t static - they’re launchpads. He connects broadcasters, creators, and commercial teams so content doesn’t just air; it performs, resonates, and scales.