The Man in Pink Chokha is Giorgi Avaliani, co-founder of the holistic design company Holy Motors, and member of the International Academy of Digital Arts and Sciences. Kicking off his career at the digital creative agency Leavingstone with focus on social media, viral stories, digital experiences, he scored a wave of “firsts” for Georgia - the first Cannes Lion, the first Webby Award (the second one too), the first Awwwards SOTD, the first Eurobest Young Creatives Gold Medal, and the very first spot for Georgia on the Cannes Lions jury. Often invited as a speaker and jury member at international creative conferences, Giorgi runs illegal chacha business under “Bodishi” brand, leads copywriting and digital creativity courses at the Georgian Institute of Public Affairs, and organizes the Birthday of Khinkali celebrated worldwide every year on October 10.