Lado has been assisting creativity for the past 14 years. As a strategist, he has helped creative teams plan award-winning campaigns, like “Dinner with Georgia”, which received Cannes Lions Silver & Bronze in PR, with Windfor’s. In JWT Metro he has worked on the Bank of Georgia strategic platform and many popular creative campaigns. He has helped both agencies win numerous awards and claim the best creative agency of the year trophies at Ad Black Sea International Festival of Creativity. Now he is a mentor at Windfor’s Workshops and leads various strategic or creative projects as a freelancer.