Gabriel Mattar has been working in advertising for more years than he cares to admit. Originally from Brazil, he moved to Germany for the good weather and great sense of humor.

He has worked across Europe, Asia, North and South America, and is currently Chief Creative Officer at Innocean Berlin. His career includes roles at DDB Brazil, Goodby Silverstein & Partners, and DDB Berlin, where he partnered with Ricardo Wolff as Executive Creative Director. The duo then moved to Innocean Europe to launch the Berlin office and creatively oversee the entire European market.

Under their leadership, Innocean Berlin has grown from a 10-person agency to the 8th most Creative Independent Agency in the World in 2025, according to the Drum Report. They also brought Germany its first Grand Prix for Good Lion in 2024 and the first Titanium Lion in 2017.

Gabriel was named the 7th most awarded creative globally by the Gunn Report and has won over 500 industry awards, much to the delight of not only his parents but also his 5th-grade math teacher. They are now all convinced that advertising welcomes everyone.