Being Arab and British in equal measure, Samar Maakaroun thrives in the hyphenated space between identities. Her work embraces nuance, complexity, interaction, and play—treating multiplicity as a continuous source of insight and discovery. As a Partner at Pentagram’s London office, she contributes to a 52-year legacy of transformative design across sectors.

Samar has led boundary-pushing, narrative-driven projects around the world, including destination brands for Dubai and Sharjah, campaigns for Porsche, the illustrated Arabic phrasebook Haraka Baraka, and the identity and Wembley concert campaign for Together for Palestine.