Luka Ghughunishvili is a seasoned marketing professional whose career has been closely tied to creative marketing agencies, including working with renowned international brands like Ogilvy and leading local agencies such as Leavingstone. Currently serving as the Marketing Director at Radio Free Europe/Radio Liberty, Luka crafts and implements targeted user acquisition strategies that resonate with diverse global audiences, ensuring the widespread impact of RFE/RL’s journalism. Luka is also deeply involved in developing creative campaigns and data-driven strategies, leveraging advanced analytics to optimize performance and align marketing efforts with the organization’s mission.

Before joining RFE/RL, Luka held leadership roles at Socialsharks Georgia, where he managed comprehensive teams, directed the creative process and productions, and executed strategies that significantly expanded the company’s portfolio. Luka’s expertise spans across various areas, including creative direction, data analytics, and digital marketing, making him a valuable asset in driving business growth and engaging audiences.