Michael Conrad, President, Berlin School Of Creative Leadership Foundation will perform at the fifth international advertising festival Ad Black Sea. Festival will be held on 19-21 September in Batumi, Georgia.

Michael with topic “The (Lost) Art Of Articulating Purpose” will talk about „having a purpose“ that is a topic covered by every other advertising and marketing speech these days.

Leading an enterprise successfully to a competitive place by leading strategy, people, clients, partners, chosen audiences, public opinion, product excellence, guiding short and long term decisions, having a purpose is paramount. But if a purpose is not articulated in a distinct, fresh, engaging, memorable, maybe provocative, irreverent, disruptive or even in a moonshot way it will not motivate, inspire, brand and give strategic integration for todays different communication ideas, forms, initiatives.

We’ll discuss Michael’s learning from past and present company communication and brand design trying to guide for the future of this “Have a Purpose“ thing.

Michael Conrad began his career in advertising in 1968 as a copywriter at Young & Rubicam Frankfurt, and became a Creative Director at Ogilvy & Mather Frankfurt, co-founded in 1972 TBWA Frankfurt, co-founded 1975 Lürzer, Conrad Frankfurt, which merged in 1980 with Leo Burnett Germany and was named Michael Conrad & Leo Burnett from 1982 to 2002.

In 1986 Michael became the president and chief creative officer of Leo Burnett International and later vice chairman and chief creative officer of Leo Burnett Worldwide. Under his leadership 27 Leo Burnett agencies were named one or several times „Agency Of The Year“ in their countries. In 2000 Advertising Age named Leo Burnett Worldwide‚ Global Agency Of The Year. In 2001 Leo Burnett Worldwide was the „Most Awarded Agency In The World“ at the Gunn Report. 

Michael retired from Leo Burnett at the beginning of 2003. 

Michael Conrad chaired many juries of local, regional and global advertising festivals, incl. „Cannes 1996“, he is an honorary member of the ADC Germany, ADC Switzerland and ADC Europe, DDC German Designers Club and got inducted into the German Advertising Hall of Fame in 2001.

In 2004 he co-founded with the ADC Germany the Berlin School of Creative Leadership and is its president since. 

Don’t miss Michael’s performance. You can apply for accreditation until the 13th of September on the www.adblacksea.com.

If you have any questions, please, contact the organization committee (0038044) 490-90-30 or via mail festival@ adblacksea.com – Kate Grabovskaya, project@adblacksea.com – Olga Podgorskaya.

See you in Batumi, Georgia on 19-21 September.


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