Mervyn Ten Dam, Executive Creative Director and Founder of ACHTUNG, Netherlands, Jury Members of Digital & Mobile contest is invited as a speaker of the seminars program at Ad Black Sea 2017. Mervyn will give a speech about “How to catch a goldfish”.

Mervyn shared some details about speech.

#the_golden_fish_syndrom_is

Due to the fact that we're more connected than ever and consume more information than ever, the attention span of humans dropped drastically over the last 10 years. Up to the point that it is below that of a little orange friend we all know: a goldfish.

#how_mass_media_adapting

Especially in digital, where everything is a click away and brands have to fight for attention, it's important to have really good bait. Are you able to communicate your idea in the shortest, most intriguing way?

#value_for_market

If you acknowledge the fact that people are definitely not waiting for you as a brand , it opens doors to think what people do care about, and use that to find and interesting angle for your brand to connect.

#how_to_catch_a_goldfish

I will share secrets of success in the presentation, so come and have a look!

#what_I_know_about_Georgia_in_one_word

Welcoming!

Mervyn has a digital background with a passion for innovation and non-traditional ways of communication. This led to a wide array of work that got recognized by both peers and jury’s internationally. In the last 10 years ACHTUNG! received over 110 Awards and was declared Agency of the Year 4 times.

Mervyn took a chair in over 20 Dutch and international Advertising Juries and regularly speaks at creative seminars and festivals. He is closely involved in Creative Social, and international group of Creative Directors, the ADC (International Art Directors Club) and ADCN. He also has a rich jury experience at Cannes Lions, ADCN, Esprix, Dutch Art Directors Club, etc.

Ad Black Sea program will unite on one platform not only creators and representatives of the worldwide advertising industry but also inspiring speakers from different scopes.

You can follow the updates on the festival`s website. For participation in festival, please register on website.

If you have any questions, please contact organization committee festival@vrk.org.ua (Kate Grabovska). Remember, the second entry deadline is on August 31.

See you in Batumi!

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