Ad Black Sea international advertising festival introduces a new category – Creative Effectiveness. Advertising campaigns that were awarded or shortlisted at Ad Black Sea, KIAF, Cannes Lions and other international advertising festivals/contests from all over the world during 2016-2019 will be eligible to participate in this category.

In 2019 Ad Black Sea has a host of new category Creative Effectiveness that demonstrate the measurable impact of creativity. The category has 3 subcategories: Creative Effectiveness, Creative Effectiveness for Charity/Non-Profit, Long-Term Creative.

Entries need to demonstrate efficiency, hard results achieved through impact of creativity.

The main criteria in judging will be considered: 25% idea, 25% strategy, 50% impact and results.

Via link you will find all details.

The second entry deadline is on August 20th.

If you have any questions, please contact the organization committee (0038044) 490-90-30 or via mail festival@adblacksea.com – Kate Grabovskaya, project@adblacksea.com – Olga Podgorskaya.

Ad Black Sea 2019: BRING IT OUT!

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