Organizing committee of Ad Black Sea 2017 together with Georgian National Tourism Administration announce the Print contest: create the poster, which will inspire and encourage people to visit Batumi. Winner will get 2 full passes to a festival program of the third international advertising festival Ad Black Sea.

Background
Batumi is one of the most distinguished tourist destinations on the Black Sea. Batumi's juxtaposition of ancient and modern architecture, its historical port, serene botanical garden, Seaside Boulevard, European squares, and streets — not to mention its world-class hotels, casinos, restaurants, cafes, and bars — make up the face of modern Georgia.

It is important to note that in 2012 American Academy of Hospitality Sciences nominated Batumi as the best tourist destination of the year.
In the second half of the 20th century, European architects flocked to Batumi and designed numerous unique architectural designs.

In addition, modern Batumi is a cultural center in Georgia hosting numerous international festivals with the participation of famous musicians and artists.

The Client
LEPL – Georgian National Tourism Administration is a Legal entity of Public law, a part of the system of the Ministry of Economy and Sustainable Development of Georgia, independently conducting activity by state control.

Goals and objectives of the Georgian National Tourism Administration (GNTA) are formation and implementation of the Georgian tourism development state policy, promotion of the sustainable tourism development, promotion of a high export income growth and job creation in the country on the basis of the tourism development, attraction of the foreign tourists to Georgia and development of the domestic tourism as well, promotion of human resources development in the field of tourism destinations, infrastructure and tourism.

Objective
Design a creative poster and a slogan that represents Batumi as a city of Entertainment. The author should focus on one theme and be able to communicate it through the concept of strengthening the brand.
Create the poster, to inspire and encourage people to visit Batumi.

Key message
Focus on strengthening the brand and convey the message Batumi – The City of Entertainment

Tone of Voice
Encouraging · Positive · Fun

Target Audience
Europe

Placement
These posters will be used by GNTA to promote Batumi in Europe, primarily on traditional OOH formats.  

Mandatory Inclusions
Georgian National Tourism Administration logo and Ad Black Sea logo

Deliverables 
One kickass print ad saved as PDF for a billboard of 3mx6m sent to: acag.ge@gmail.com

Deadline

Midnight of September 7, 2017 (Tbilisi time: UTC+04:00)

Winner will be announced on September 12, 2017 on Ad Black Sea Facebook page and website

Prize

Two Full Pass Accreditations to Ad Black Sea 2017

Eligibility

Anyone above 18 years old may participate alone or with a collaborator

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