Head of Brand, Yandex Zen, Lithuania

Raised in Lithuania and having lived in Moscow, London, Amsterdam, and Nicosia over the past decade, Aleksas never stops learning how this world works. He has worked with blue-chip enterprises and startups on strategic design solutions including value propositions, sustainable brand strategies, and creative narratives. 

Currently serves as a Head of Brand at Yandex Zen, an AI-powered platform for content creation and distribution released by one of Europe's largest internet companies Yandex.

Prior to joining Yandex Zen, Aleksas served as a Strategy Director at Wargaming, video games company behind World of Tanks, flagship free-to-play title with a whopping base of 150 million players worldwide. Under his leadership, in order to provide creative solutions rooted in data-driven insights around product, player, market, and culture, an award-winning in-house agency was set up. 

Before transition to video games industry Aleksas was responsible for client's brand development and creative transformation at Omnicom Group, a global leader in marketing communications. 

Aleksas is also an evangelist and alumnus of the THNK School of Creative Leadership, an international leadership organization headquartered in Amsterdam, Netherlands. See: https://www.thnk.org/

In 2018 he has been named an Associate Member of the International Academy of Digital Arts and Sciences (IADAS), New York based organisation that drives the creative, technical, and professional progress of the Internet and evolving forms of interactive and new media. 

Aleksas is a passionate speaker and guest lecturer at creative industries conferences, festivals, educational institutions, and in-company forums. He lectures on strategic design and marketing matters from creative culture to business intelligence.

 

Return