CEO and Partner, MullenLowe Group Western Europe, Spain

Miguel is an expert in business turn around.

His has consistently delivered results over the course of his career through accelerated reputation enhancement and business growth. As the newly appointed CEO of Western Europe for the MullenLowe Group, Miguel has already led the Spanish agency to the 4th most creative agency in the World, and #1 in Spain*. In addition, his agencies in France, Spain and Portugal have recently won a slew of new business with PG Tips, Bimbo, Orlando, and Intermarché.

Miguel is fascinated about understanding the dynamic ways in which people think, act, collaborate and interact with brands. He believes that senior talent management is the most impactful way for an executive leader to deliver measurable results. He is optimistic, value driven, practical and persuasive. He is driven by his desire to work with brands that share his vision of creating value in people’s lives, as well as generating passionate, emotional connections with them.

Miguel has expertise in managing global accounts, acting as an integrator for what brands need today. He leads multi-cultural teams to build global, regional and national brands while solving their business problems. He believes in creating value through powerful, engaging, strategic and creative work. His expertise spans across diverse categories such as FMCG, retail, automotive, financial services, beverages, health & beauty, spirits and food. Originally from Portugal, Miguel spent 10 years living in Spain and is now living in the beautiful city of Paris.

*Source: WARC Creative 100 2019

 

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