Vladimir Lifanov, Creative Director, Suprematika, Russia


An enthusiastic designer is always in a creative searching. And on the way of this quest, he does some mistakes. But it is not bad. Really bad thing is not to make conclusions. He is going to tell you about his ones.

Vova's speech will be about:
Razors and other sharp objects in design.
How to apply the basic logical tool – razor in different angles to the design. With examples. 


About Vladimir Lifanov

Vladimir used to be a graphic artist by education, but became a designer by vocation at 2004 year. From 2008 till now he`s working in his own branding agency Suprematika, creating identity and websites projects.

He had such clients as The Department of Culture of Moscow, Vnesheconombank, Moscow credit bank, Tsentrnauchfilm, Russian Railways (RZD), FC Dynamo Moscow, Megafon, Yota, Mail.ru, Russian State Telecommunications and Radio Broadcasting Company (VGTRK), TV and Radio Company Mir, United Energy Company (UNECO), OSennheiser Russia & CIS, Digital Sky Technologies (DST Global), Mars, May, Divan.ru, Tsvet divanov, Fotolab, Matti
and etc.

For last five years, he won almost at all festivals on UIG territory and Europe: Cannes Lions, Red Dot, ADCE, Epica Awards, Golden Drum, Golden Hammer, Moscow Advertising Festival Red Apple, Kiev International Ad Festival (KMFR), Armenian Ad Festival Popok, White Square, Idea!, Rating Runeta, Runet Award, Goldbloh, Fakestival, Identity: Best of the Best, Logolounge trŠµnds and etc.

Each year Suprematika ranks in the top 10 ranking of creativity of the Association of communication agencies or Russia (AKAR). He was a jury member at ADC Russia, Fakestival, KMFR, Red Jolbros, Rating Runeta, Wina festival, Ad Black Sea.

Last year he  has done lots of design speeches and workshops and have lectured at Golden Drum, Golden Hammer, ADCR Latvia, Siteconf, Tagline, British Higher School of Art and Design, Design Weekends and etc.