Folker Wrage, Founder, Owner, wrage/antwort, Switzerland
INFLUENCER MARKETING – WHAT IT IS, WHAT IT ISN'T
Everyone is talking about it – but hardly anyone knows how to work with it: Influencer Marketing. This lecture will give you all you need to start using it. We will talk about what influencer marketing is (and what it isn’t), how it works, what you can do with it, how you use it best, and it will show you some good examples. Maybe some not so good ones, too.
About Folker Wrage
In more than two decades in communications, Folker Wrage has worked as CCO for agencies like McCann, Publicis, Ogilvy, and Havas. He has lived and worked in Germany (born there too), the United States, Turkey, and Switzerland (where he currently lives). His main focus is running his company Wrage/Antwort, a hybrid between consulting and advertising, and working as a regional representative for Ghostlamp, an influencer marketing platform. Folker is member of the German Art Directors Club, he graduated from the Berlin School of Creative Leadership, and is always happy to work as a juror and speaker at international festivals. Sometimes he even DJs there. You will find him to be unwaveringly optimistic, deeply enthusiastic, and endlessly curious.