AD BLACK SEA FESTIVAL PROGRAM

21-23 September 2017 

DAY 1
2
1 September, THURSDAY

10:00-18:00

GUESTS REGISTRATION

Sheraton Batumi Hotel

10:00-21:00

AD BLACK SEA NETWORKING

Sector 26

12:00-14:00

AD BLACK SEA 2017 CONTEST SCREENING

Conference room, Sheraton Batumi Hotel

SEMINARS PROGRAM

Conference room, Sheraton Batumi Hotel

14:00-14:10

WELCOME SPEECH FROM ORGANIZER OF AD BLACK SEA

Vato Kavtaradze, Director of the Festival, Board Member of the Association of Communication Agencies of Georgia

14:10-15:00

I LIKE BORING THINGS

Giorgi Avaliani, Creative Director, Leavingstone, Georgia

15:00-15:40

POLITICAL BRANDING AND ADVERTISING

Necati Ozkan, Chairman, Brand Week Istanbul and Oyku Dialogue International President, Turkey

15:40-16:00

BRA(I)NDING

Alex Chikovani, CEO & Senior Brand Consultant, LIVE Branding, Georgia

16:00-16:30

BREAK

16:30-17:10

WOMEN IN LEADERSHIP: SUCCESS IS A SET-UP

Simona Suman, Group Creative Director, MRM//McCann Romania, Romania

17:10-18:00

SEMINAR. THE LOGIC BEHIND THE MAGIC

Ravid Kuperberg, Partner and Trainer, Mindscapes, Israel         

Start at 21:00

AD BLACK SEA OPENING GALA

Botanico, Batumi

Start at 22:00

AFTER PARTY WITH DJ ZURKIN

Botanico, Batumi

DAY 2
2
2 September, FRIDAY

09:00-18:00

GUESTS REGISTRATION

Sheraton Batumi Hotel

10:00-21:00

AD BLACK SEA NETWORKING

Sector 26

SEMINARS PROGRAM

Conference room, Sheraton Batumi Hotel

10:00-11:00

TERRITORIAL BRANDING

Sergey Stanovkin, ‎Head of Regional Representative Offices, BBC Advertising, UK

11:00-12:00

COPY/PASTE AD CRIMINALS OR HIGHLY INSPIRED INTERTEXTUAL ADMEN

Christo Kaftandjiev, Professor, Ph.D., KazHLIU University/Sofia University, Kazakhstan/Bulgaria

12:00-13:00

PANEL DISCUSSION. ABOUT PLAGIARISM

Moderator: Christo Kaftandjiev, Professor, Ph.D., KazHLIU University/Sofia University, Kazakhstan/Bulgaria  

Participants: Haris Amiel Hevia, Psycle Interactive, Spain; Bartek Klimaszewski, McCANN & MRM Warsaw, Poland; Dries Dewilde, Duval Guillaume, Belgium; Jean-Paul Lefebvre, Abracadabra, Belgium; Rimantas Stanevicius, Milk Vilnius, Lithuania

13:00-14:00

BREAK

14:00-14:40

IT'S THE CULTURE, STUPID!

Dries Dewilde, Creative Director, Duval Guillaume, Belgium

14:40-15:20

HOW TO CATCH A GOLDFISH

Mervyn Ten Dam, Executive Creative Director/Founder, Achtung, Netherlands

15:20-15:40

BREAK

15:40-16:20

UPCOMING GENERATION AND ADAPTATION AS A COMMERCIAL DIRECTOR

Ferit Katipo─člu, Film Director, Autonomy, Turkey

16:20-16:50

BEING LOUD DOESN’T MEAN BEING HEARD

Anton Melnikov, Vice President of Creative and Strategy, e:mg, Russia              

16:50-17:30

STORYTELLING. THE MODERN INTERPRETATION OF TRADITIONAL ATL PRINCIPLES IN DIGITAL COMMUNICATION

Ekaterina Smygina, Head of Integrated Solutions Center, Cheil Russia

WORKSHOP

An event limited to 40 persons only. Registration will be announced separately on the 1st day of the festival, 21 Sept

Meeting room, Sheraton Batumi Hotel

11:00-15:00

WORKSHOP. THE RULES BEHIND BREAKING CREATIVITY RULES

Ravid Kuperberg, Partner and Trainer of Mindscapes, Israel

Start at 19:00

FISH PARTY

Sector 26, Batumi

Start at 19:00

DINNER FOR JURY MEMBERS

Start at 00:00

CELEBRATION OF HIP-HOP'S 44TH BIRTHDAY

TM & mush one live, MC cutkill, Lasha Babuadze, L8

Sector 26, Batumi

DAY 3
2
3 September, SATURDAY

10:00-18:00

GUESTS REGISTRATION

Sheraton Batumi

10:00-21:00

AD BLACK SEA NETWORKING

Sector 26

10:00-11:00

EPICA AWARDS ON TOUR, BATUMI SHOWCASE

Showcase of the best TV commercials of the world according to the world industrial press Epica Awards 2016

Conference room, Sheraton Batumi Hotel

SEMINARS PROGRAM

Conference room, Sheraton Batumi Hotel

11:00-11:40

MOTION FOR EMOTION

Olga Shevchenko, Creative Director, Designer, Vintage Web Production, Ukraine         

11:40-12:20

PRIDE AND PREJUDICES

Vladimir Lifanov, Creative Director, Suprematika, Russia

12:20-13:00

INFLUENCER MARKETING – WHAT IT IS, WHAT IT ISN'T

Folker Wrage, Founder, Owner, wrage/antwort, Switzerland

13:00-14:00

BREAK

14:00-15:00

PANEL DISCUSSION. WHAT KEEPS CREATIVE DIRECTORS AWAKE AT NIGHT

Moderator: Folker Wrage, Founder, Owner, wrage/antwort, Switzerland         

Participants: Rimantas Stanevicius, Milk Vilnius, Lithuania; Mervyn Ten Dam, Achtung, Netherlands; Simona Suman, MRM//McCann Romania, Romania; Levan Lepsveridze, LeavingStone, Georgia

Start at 20:00

AD BLACK SEA AWARDS CEREMONY

Sheraton Batumi

Start at 23:00

CLOSING PARTY WITH ZEINKALI

Gate, Batumi

 

 

* The program might have changes or additions. Follow the festival news and program updates.