AD BLACK SEA FESTIVAL PROGRAM

20-22 September 2018 

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Main Location: Hilton Batumi, 40 Rustaveli Avenue, 6000, Batumi, Georgia

DAY 1
20
 September, THURSDAY

11:00-18:00

GUESTS REGISTRATION
Hilton Batumi Hotel

12:00-14:00

AD BLACK SEA 2018 CONTEST SCREENING
Hilton Batumi Hotel, Conference room

SEMINARS PROGRAM
Hilton Batumi Hotel, Conference room

14:00-14:10 WELCOME SPEECH FROM ORGANIZER OF AD BLACK SEA
Vato Kavtaradze, Director of the Festival, Board Member of the Association of Communication Agencies of Georgia
14:10-15:00 DYNAMIC CREATIVITY. WORKING TO THE DEADLINE OF NOW 
John Pallant, Creative Director, Brouhaha, UK
15:00-15:30 SAVING COSTS AND REPUTATIONS USING PUBLIC RELATIONS 
Sue Wolstenholme, Head of Ashley PR, UK
15:30-16:00 YOGA OF CREATIVITY 
Andro Dgebuadze, Managing Partner, A-LIVE, Georgia
16:00-16:40 HIGHS & LOWS 
Iñaki Martí Mata, Executive Creative Director, Service Plan, Spain

ABS NETWORKING ZONE

11:00-19:00 AD BLACK SEA NETWORKING 
ABS Networking Zone, UP2U
17:00-19:00 HAPPY HOUR
17:30-19:00 NETWORKING with Marketer.ge
ABS Networking Zone, UP2U
1/ Panel – The Future of Marketing Communications
2/ Copyright in Creative Industry - Ekaterine Egutia, TBC
EVENING PROGRAM

21:00

AD BLACK SEA OPENING CEREMONY 
MOKUMOKU, DJ Kvanchi, Botanico, Batumi

DAY 2
21
 September, FRIDAY

10:00-18:00

GUESTS REGISTRATION
Hilton Batumi Hotel

SEMINARS PROGRAM
Hilton Batumi Hotel, Conference room

10:00-10:30 BRANDS AS FRIENDS: THE FUTURE OF MESSENGERS & BOTS
Maryam Akhunova, Creative Director, Possible Moscow, Russia
10:30-11:00 SLOW CREATIVE 
Julian Boulding, President of thenetworkone, UK
11:00-11:30 JOURNEY INTO A CREATIVE PRODUCTION STUDIO
Ed Meijaard, Managing Director & Founding Partner, Ambassadors, Netherlands
11:30-12:00 DON'T HATE THE PLAYER, HATE THE GAME 
Maria Milusheva, Creative Director & Partner of Noble Graphics TBWA, Bulgaria
12:00-13:00 BREAK
13:00-14:00 PANEL DISCUSSION. TECH&AD: BIG CHANGES IN THE INDUSTRY
Moderator: David Khosroshvili, CEO, WiFisher, Georgia
Participants:  Andro Dgebuadze, Managing Partner, A-LIVE, Georgia; Iñaki Martí Mata, Executive Creative Director, Service Plan, Spain; Ivetta Delikatnaya, Partner, Ecomm agency and NGO Change Communication, Ukraine; Loucas Gregoras, Co-founder and Creative Managing Director, Partners Y&R, Cyprus
14:00-14:40 ALWAYS BET ON THE UNDERDOG 
Romulus Petcan, Group Creative Director, Publicis Romania, Romania
14:40-15:20 THE MENTAL RED BUTTON
Hans-Peter Albrecht, Special Agent of Lürzer's Archive, Silverback of The Wunderwaffe, Germany
Charlotte Bufler, Special Agent of Lürzer's Archive, Rocket of The Wunderwaffe, Germany
15:20-16:30 PLAY BY YOUR OWN RULES 
Jessica Walsh, Designer and Art Director of Sagmeister & Walsh, USA
WORKSHOP for Marketers 
(Registration is required)
An event limited to 20 persons only. Registration will be announced separately on the 1st day of the festival, 20 Sept
Meeting room, Hilton Batumi Hotel
11:00-13:00 WHEN AND HOW TO USE INFLUENCER MARKETING
Folker Wrage, Founder & Owner, wrage/antwort, Switzerland
Ladi Gabunia, Co-Founder, Influence Georgia, Georgia
ABS NETWORKING ZONE
10:00-19:00 AD BLACK SEA NETWORKING
ABS Networking Zone, UP2U
17:00-19:00 HAPPY HOUR
17:00-18:30 NETWORKING with Marketer.ge
ABS Networking Zone, UP2U
1/ Fear and fun of being creative
2/ What is Brave? - Panel with Georgian speakers - Tinatin Stambolishvili (GPI Holding) and Pavle Gabritchidze (Giovanni Morra)
EVENING PROGRAM

19:00

DINNER FOR JURY MEMBERS

19:00-01:00 FISH PARTY
Hip Hop with Crusher+TM & Mush One
Tamashobana Game Presentation
Kicker Championship by Grant's

ABS Networking Zone, UP2U

DAY 3
22
 September, SATURDAY

10:00-18:00

GUESTS REGISTRATION
Hilton Batumi

10:00-11:00

EPICA AWARDS ON TOUR, BATUMI SHOWCASE
Showcase of the best TV commercials of the world according to the world industrial press Epica Awards 2017
Conference room, Hilton Batumi Hotel

SEMINARS PROGRAM
Conference room, Hilton Batumi Hotel

11:00-11:40 EXPERIENTIAL MARKETING. TREND OR NECESSITY?
Loucas Gregoras, Co-founder and Creative Managing Director, Partners Y&R, Cyprus
11:40-12:10 THE FUTURE OF BEHAVIOURAL ANALYTICS
David Khosroshvili, CEO, WiFisher, Georgia
12:10-13:00 WHERE THE IDEAS COME FROM? MULTIDISCIPLINARY THEORY  
Ivetta Delikatnaya, Partner, Ecomm agency and NGO Change Communication, Ukraine
13:00-14:00 BREAK
14:00-15:00 PANEL DISCUSSION. WHO RUNS THE WORLD? BOLD AND CRAZY CREATIVES
Moderator: Lado Malazonia, Head of Strategy, JWT Metro, Georgia 
Participants: Julian Boulding, President of thenetworkone, UK; Kerstin Raidma, Creative/Art Director, Tabasco, Estonia; Luna Maurer, Creative Director, MONIKER, Netherlands; Romulus Petcan, Group Creative Director, Publicis Romania, Romania; Danylo Kaptyukh, Executive Producer, FAMILY production KIEV, Ukraine
15:00-15:40 RULES OF THE GAME
Luna Maurer, Creative Director, MONIKER, Netherlands
WORKSHOP for Creatives
(Registration is required)
An event limited to 20 persons only. Registration will be announced separately on the 1st day of the festival, 20 Sept
Meeting room, Hilton Batumi Hotel
10:00-13:00 IDEAS ON RECIPE
Hans-Peter Albrecht, Special Agent of Lürzer's Archive, Silverback of The Wunderwaffe, Germany
Charlotte Bufler, Special Agent of Lürzer's Archive, Rocket of The Wunderwaffe, Germany
ABS NETWORKING ZONE
10:00-18:00 AD BLACK SEA NETWORKING
ABS Networking Zone, UP2U
17:00-18:00 HAPPY HOUR
16:00-17:30 NETWORKING with Marketer.ge
ABS Networking Zone, UP2U
1/ LUERZER'S ARCHIVE PREVIEW
Hans-Peter Albrecht, Special Agent of Lürzer's Archive, Silverback of The Wunderwaffe, Germany
Charlotte Bufler, Special Agent of Lürzer's Archive, Rocket of The Wunderwaffe, Germany
2/ INSIDE THE JURY ROOM
EVENING PROGRAM

20:00

WELCOME DRINKS 
Batumi Music Center

20:30 AD BLACK SEA AWARDS CEREMONY
Batumi Music Center

23:00

AD BLACK SEA CLOSING PARTY
Take it easy - Hawaiian Night by Karva
Kote Japaridze; Digital Groove Affair
Iveria Beach, Batumi

 

* The program might have changes or additions. Follow the festival news and program updates.