Contest categories

H-1. SINGLE CHANNEL CAMPAIGNS

Campaigns that use one or more elements for single media: TV ads, print & publishing ads, outdoor ads, radio ads, digital&mobile, social media, viral etc

H-2. INTEGRATED ADVERTISING CAMPAIGNS

Campaigns that use different media (at least 2 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaign.

H-3. PROMOTION & ACTIVATION CAMPAIGNS

Includes:

- Events: exhibitions and special events designed to engage consumers and visitors with the values of a brand.

- Promotions & Incentives: brand activation and CRM programmes, loyalty schemes, special offers, competitions, in-store activities, merchandising, tie-ins etc designed for immediate results or to reinforce long-term customer relationships.

- Experiential & Shopper Marketing: installations or campaigns allowing consumers to engage directly with the brand, physical brand spaces such as exhibitions, museums and pop-up stores, in-store displays and merchandising, operations targeting consumers at the point of sale.

H-4. PR CAMPAIGNS

Creative work which successfully builds trust and cultivates relationships with credible third-parties, utilizing mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviors in ways that protect and enhance the reputation and business of an organization or brand with its target audiences.

Including sponsorship, PR campaigns and other activities designed to achieve specific objectives in the media on an unpaid basis (print, broadcast and digital). 

H-5. DIRECT MARKETING CAMPAIGNS

Includes:

- Consumer Direct: direct marketing operations aimed primarily at the general public.

- B2B Direct: Direct marketing operations aimed primarily at professional target groups.

 

ENTRY REQUIREMENTS 

  1. Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
     
  2. Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
     
  3. Each campaign constitutes one entry.
     
  4. Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
     
  5. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
     
  6. Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.

 

MATERIAL REQUIREMENTS 

All entries should be submitted as:

 

1. One PRESENTATION IMAGE:

  • The digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief, execution and results).
  • JPG, 150 dpi, RGB and A4 size, 5 - 15MB.
  • You MUST adjust your presentation image to the category you are entering.
  • For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

 

2. Case film:

  • Film are accepted as a link to YouTube or Vimeo. 
  • Please ensure that any files uploaded, do not contain the name of the agency. No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
  • Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
  • You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
  • It is in your interests to provide the jury with a high-quality file version of your film.

 

Please supply 2 versions of your case film, as follows:

  • Full version: 120 seconds long

    This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
     
  • Short version (AWARDS SHOW FILM): 30-45 seconds

    A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.

 

Encoding mode:

multi-pass dimensions are recommended.

Aspect Ratio Resolution Format/Codec Audio
Preferred Full HD 1080p 1920 x 1080 .MOV/H.264 AAC, Stereo, 48kHz
  HD 720p 1280 x 720    
Accepted  4:3 or 16:9 1024x576 .MP4/H.264 AAC, Stereo, 48kHz
    720x576    
    854x480    
    640x480    

 

3. Supporting Material:

You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:

  • All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
  • All video material should be uploaded as MOV/MP4. 
  • All audio files should be uploaded as MP3 files.
  • All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.