Contest categories

G-1. FMCG

Including food and drinks, beauty and health, audio- and video equipment and other non-durable goods.

G-2. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)

Including automotive, clothing, household products, footwear & accessories, etc.

G-3. CONSUMER SERVICES

Financial services, retail and e-commerce incl. restaurants, telecommunications, business products & services incl. agencies, commercial public services, healthcare, corporate and/or internal communication & image etc.

G-4. MEDIA, ENTERTAINMENT AND LEISURE

Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs.

G-5. SOCIAL ADVERTISING AND CHARITY

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

G-6. OTHERS

Different types of non-standard advertising out of home, digital outdoor etc.

G-7. DIGITAL & MOBILE CRAFT: INTERFACE & NAVIGATION
G-8. DIGITAL & MOBILE CRAFT: ILLUSTRATION & GRAPHIC DESIGN
G-9. DIGITAL & MOBILE CRAFT: VIDEO/MOVING IMAGE
G-10. DIGITAL & MOBILE CRAFT: TYPOGRAPHY
G-11. DIGITAL & MOBILE CRAFT: ANIMATION & MOTION GRAPHICS

 

ENTRY REQUIREMENTS

Each website, online ad/video etc. constitutes one entry.

Online ads which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.

Your entry URL(s) must lead the viewer straight to your entry and must be accessible WITHOUT login or password. 

Please make sure that your entry is accessible online by 31 May 2017. Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury. 

If the original language of your entry/application is not English, you should provide a clear demonstration of your app/ site/ game within your case film.

Please provide account details to download your app if it is not available globally.

Each entry can be submitted into the several categories, but no more than in 2 categories (2 times), except DIGITAL CRAFT categories. If the entry is entered more than once it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories.

 Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.

It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials (image/video/URL) with the exception of self-promotion.

 

MATERIAL REQUIREMENTS

Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.

All entries should be submitted as:

1. URL:

A direct link to the web/app’s page

Mobile website 

An anonymous webpage set up specifically for the entry featuring images, text and video explaining your entry

2. One presentation image in the following format:

Jpeg, 150 dpi, RGB and A4 size.

This Presentation Image will be a summary of your entry and MUST be contained in one image. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation image (excluding words contained in visuals).

You MUST adjust your presentation image to the category you are entering.

3. Case film as additional supporting material

Case film is accepted as a link to YouTube or Vimeo. 

You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.

Please supply 2 versions of your case film, as follows:

- Long version: 2 minutes long

This case film will be viewed by the Jury during voting and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.

- Short version: 30-45 seconds

Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarizing the written part of the campaign.

 

Encoding standards:

It is strongly recommended that you submit your film in 16:9 format.

Encoding mode: multi-pass dimensions are recommended.

  MOV/H.264    MP4/H.264
4:3 or 16:9 720x576 720x576
  1024x576 640x480
  640x480  
  854x480  
HD 720p  1920x1080  1920x1080