Contest categories

C-1. FMCG

Including food and drinks, beauty and health, audio- and video equipment and other non-durable goods.

C-2. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)

Including automotive, clothing, household products, footwear & accessories, etc.

C-3. CONSUMER SERVICES

Financial services, retail and e-commerce incl. restaurants, telecommunications, business products & services incl. agencies, commercial public services, healthcare, corporate and/or internal communication & image etc.

C-4. MEDIA, ENTERTAINMENT AND LEISURE

Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs.

C-5. SOCIAL ADVERTISING AND CHARITY

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

C-6. OTHERS

Other types of print & publishing, including corporate & image-building advertising etc.

C-7. PRINT & PUBLISHING CRAFT: COPYWRITING
C-8. PRINT & PUBLISHING CRAFT: ART DIRECTION
C-9. PRINT & PUBLISHING CRAFT: ILLUSTRATION
C-10. PRINT & PUBLISHING CRAFT: PHOTOGRAPHY
C-11. PRINT & PUBLISHING CRAFT: TYPOGRAPHY

 

ENTRY REQUIREMENTS

Each advertisement constitutes one entry.

Advertisements which form a campaign must be entered and paid for as single entries.

Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.

It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.

 

MATERIAL REQUIREMENTS

Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.

All entries should be submitted as:

1. One image of each entry strictly in the following format:

Jpeg, 150 dpi, RGB and A4 size. 

Please name all images with the title of the entry.

For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

2. Case Film as additional supporting material.

Case film is accepted as a link to YouTube or Vimeo. 

You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.

Please supply 2 versions of your case film, as follows:

- Long version: 2 minutes long

This case film will be viewed by the Jury during voting as advanced material and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.

- Short version: 30-45 seconds

Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarizing the written part of the campaign.

 

Encoding standards:  

It is strongly recommended that you submit your film in 16:9 format.

Encoding mode: multi-pass dimensions are recommended.

  MOV/H.264    MP4/H.264
4:3 or 16:9 720x576 720x576
  1024x576 640x480
  640x480  
  854x480  
HD 720p  1920x1080  1920x1080